2022 Marketing Specialist null

About Cebu Pacific Air

Cebu Pacific first took to the skies on March 8, 1996, flying from Manila to its hometown Cebu. It has since been committed to flying where Filipinos are – from its first international flight to Hong Kong back in 2001 to its first low-cost long-haul flight to Dubai in 2013.

Your role

• Plans executes and evaluates marketing and advertising campaigns for the assigned customer segment or market to achieve business objectives
• Partner with LGUs, Hotels, and National Tourism Organizations
• Ensure passenger growth of the assigned segment or market
• Maintains branding standards across all initiatives
•  Works with team to strategize, run and optimize marketing and advertising campaigns for the assigned customer segment or market, to achieve business objectives
• Supervises agencies to execute ATL, BTL, and digital marketing campaigns in a timely manner
• Grow the CEB social media community and database for engagement and conversions
• Ensure the quality and accuracy of ads and content, in accordance with laws and regulations
• Ensure CEB brand tone and messaging consistency across all materials
• Monitor campaign performance and execute reports to support agile marketing timetables
• Build new and update existing pages using the content management system
• Develop processes to streamline advertising campaign
• Evaluate partners, suppliers, and agencies
• Manage a marketing associate, if applicable

Training, development & rotations

Budget airline Cebu Pacific Air launched a training program for new pilots to secure requirements for its expanding fleet while broadening the pool of potential candidates by initially shouldering traditionally high tuition fees.

Cebu Pacific said its cadet pilot trading program would create 240 professional pilots over five years.

Candidates will be carefully screened and will undergo a 56-week training program, after which they will become Cebu Pacific's first officers flying domestic and international routes.

Compensation & benefits

Former employees from major job sites found the low salary grade to be an issue, but this is often countered by the variety of fringe benefits including free flights (unlimited free domestic tickets and limited free international tickets), HMO, government-mandated benefits, and medicine allowance, among others.

Company culture

Employees from major job sites frequently commented on the 'fun' and 'casual' work environment that improved their confidence and communication skills. However, the fast-paced environment of a high-traffic budget airline and long hours left some workers burnt out, especially during peak seasons. A 'friendly' and ‘supportive’ management makes work bearable. 

About you

• No experience is welcome to apply
• Bachelor's degree in Communications or Marketing
• 2-3 years experience in Business Development, Marketing, or Sales
• At least 1.5 years of Digital Marketing experience
• Must have experience in working with agencies and/or artists (Creative Teams, Content Creators, Influencers, etc.) on various projects or digital marketing campaigns
• Has Media Relations experience
• Experience with HTML, Content Management Systems (CMS), Publishing Tools (Social Studio, Salesforce), and Editing Tools (Illustrator, Photoshop, After Effects) is a plus
• Strong negotiation skills
• Excellent communication skills
• Can communicate effectively, written and verbally
• With relevant Project Management experience, can work independently and with a team
• Creative and innovative thinker and planner
• Willing to travel for work
• Fast learner with an innovative mindset

How to apply

To apply for this position, simply click the “Apply” button on this page.

Source/s: 

• cebupacificair.com
• glassdoor.com